Economics of Production and Marketing of Citrus

by Kachroo, Jyoti & Anil Bhat

ISBN: 9789383048854
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Imprint : Daya Publishing House
Year : 2021
Price : Rs. 7995.00
Biblio : xiv+157p.,col.,plts.,figs.,tabls.,ind., 25 cm

Author Profile

Dr. Anil Bhat is Assistant Professor of Agricultural Economics at Sher-e-Kashmir University of Agricultural Science and Technology, Jammu (J&K).<br/>Dr. Jyoti Kachroo is Professor of Economics at Sher-e-Kashmir University of Agricultural Science and Technology, Jammu (J&K).

About The Book

The book “Economics of Production and Marketing of Citrus” provides an overview of the citrus production and marketing in the world in general and India in particular. The book is designed to throw some new light on the various aspects of citrus cultivation, production, costs and returns, economic viability, marketing channels, marketing costs, price and price spread in different markets and constraints faced by the growers during production and marketing. In addition, the book provides economic theories of production and marketing. As a case study of citrus production and marketing in the Jammu region, the book provides empirical information about economic analysis of production and marketing of various citrus fruit under the irrigated and rainfed conditions of Jammu region and is based on the factual position prevailing in the farmer’s field. The book will serve as useful reference to research scholars, students and teachers and will also act as a ready reference for various policy planners of the state and country. The book has considerable importance for the students of agricultural economics and research scholars who are interested in this area. The book provides valuable material to the biological scientists from the field of horticulture. The future strategies regarding the production and marketing aspects has also been provided.

Table of Contents

List of Figures List of Tables Citrus Production: An Overview 1.1 Origin and Uses of Citrus Fruit 1.2. World Citrus Production 1.3. Fruit Production in India 1.4. Citrus Production in Jammu and Kashmir 1.5. Conclusion Economic Theories of Production 2.1. Theoretical Orientation 2.2. Review of Resource Use Efficiency Studies 2.3. Review of Costs and Returns Studies 2.4. Review of Economic Viability Studies 3. Economic Theories of Marketing 3.1. Theory of Marketing 3.2. Review of Marketing Channels, Costs and Price Spread Studies 3.3. Review of Price Behaviour Studies 3.4. Review of Constraints in Production and Marketing Studies 4. Production and Marketing of Citrus in the Jammu Region:A Case Study 4.1. Introduction 4.2. Importance of the Study 4.3. Methodology 4.4. Results 4.5. Discussion 5. Future Strategies 5.1. Production Strategy 5.2. Marketing Strategy Bibliography