Mass Media in Agricultural Extension

by B. Lahiri, M. M. Adhikari, S. D. Mukhopadhyay

ISBN: 9789383048304
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Imprint : Daya Publishing House
Year : 2021
Price : Rs. 7995.00
Biblio : xiv+207p.,9 figs.,44 tabls., 23 cm

Author Profile

Dr. Biswajit Lahiri has been working as Assistant Professor in Dept. of Extension & Communication Management at Central Agricultural University, Tura (Meghalaya).<br/>Dr. S.D. Mukhopadhyay is working as Faculty Member in Agricultural Extension, Institute of Agriculture, Visva Bharti.<br/>Prof. M.M. Adhikari, Ex Vice Chancellor, Bidhan Chandra Krishi Viswavidyalaya.

About The Book

In recent future, global food insecurity is going to be most menacing problem for human being. In a populated country like India, the potential of mass media for agricultural extension is still not properly exploited. This book primarily focuses on different farm information communicated through newspapers and radio; particularly on farm information communicated by popular Bengali Newspapers and three radio broadcasts of All India Radio, Kolkata. At the same time, opinion of the farm people regarding farm information, disseminated by these two media and some credibility issues related to it are also enlightened.

Table of Contents

Preface v List of Figures ix List of Tables xi 1. An Overview 1 2. Theoretical Backdrop 9 3. Methods and Cooperation 70 4. Results and Discussion 117 5. Learning Experience 178 References 189