Textbook of Communication and Training in Extension Education

by Adhikary, Manas Mohan & Moumita Roy

ISBN: 9789354619397
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Imprint : Daya Publishing House
Year : 2024
Price : Rs. 11195.00
Biblio : xiv+318p., tabls., figs., col., ind 25 cm

Author Profile

Professor (Dr) Manas Mohan Adhikary, a retired Professor of Agricultural Extension, Faculty of Agriculture, Bidhan Chandra Krishi Viswavidyalaya, West Bengal was attached with the profession of teaching, research and extension for about (40) forty years. His immense potentiality of academic activities and capability to work with the people, sense of research and extension works helped him to serve as Dean, Faculty of Agriculture, Registrar, Vice-Chancellor and Director, Directorate of Extension Education (Field Extension Wing) in the Bidhan Chandra Krishi Viswavidyalaya, as well as Head of the Department of Agricultural Extension. Besides that he served as Director, Directorate of Open and Distance Learning, University of Kalyani, Kalyani, Nadia, West Bengal (2019-2021). He has become Course Director for the (8) eight consecutive Winter/Summer School of ICAR sponsored which itself a brilliant achievement in the National Level for any University Professor at his level and class. His hard work and the devotion in the aegis of extension affiliated him as Master Trainers of Experiential learning Cycle in ICAR-USAID programme in 1991. He also contributed at the National Level by becoming Chairman, Site Selection Committee for establishing the Krishi Vigyan Kendra and ushered a new pace in the KVK movement across India. He is the expert of different specialized fields like Group dynamics and leadership, Training of Trainers, Project Evaluation, Participatory Project Management, Value added Agriculture, Media Management etc. He has conducted (14) fourteen research and extension projects as Principal Investigator. He has already chaired a series of International Conference in India and Abroad and has already been honoured to Chaired the session on Dynamics of Livelihood changes across the World in IAEUS Congress, Manchester, UK in 2013. To his credit there are 108 numbers of scientific research papers published in National and International Journals, a good score of chapters and 26 numbers of books in related areas. He is widely travelled all through his carrier covering China, Japan, USA, Australia, Turkey, Bangladesh and Thailand etc. Dr. Moumita Dey (Gupta) received B.Sc. (Ag.) degree (2012) from Central Agricultural University, Imphal, Manipur, M.Sc. (Ag.) in Agricultural Extension (2014), Ph.D. in Agricultural Extension (2018) from Bidhan Chandra Krishi Viswavidyalaya and Post Graduate Diploma in Journalism and Mass Communication (2017) from Netaji Subhas Open University. She was a recipient of the DST INSPIRE Fellowship for securing the highest overall grade point in M.Sc. (Ag.) in Agricultural Extension (2015). She has qualified ICAR and UGC NET in the year 2016. She has penned 2 more books. She has also contributed some book chapters and numerous research papers in national and international Journals. Presently, she is working as Subject Matter Specialist (Agricultural Extension) at WBCADC KVK Bankura, West Bengal, India since 2018 and is disseminating new technologies through leaflet, folder, newspaper, radio broadcast in vernacular for the farming community of the state with a great zeal.

About The Book

The book has certainly been a selection by the time itself, not by the choice of the authors. The book has accommodated all possible innovative aspects of development communication and information management aspects and advances in training technology with its basic and classical contents. The characterization being: concepts, theories, and principles of communication, methods and meanings of communication, communication media, basics of agricultural and photo journalism, concepts, theories, and principles of training, designing effective training sessions and its types, tools and techniques of training and participatory training techniques and training evaluation. The book has been written in full compliance as per ICAR, NET examination syllabus, and also for the post-graduate students’ course guidelines as delineated by the ICAR, New Delhi.

Table of Contents

Message v Preface vii 1. Concepts, Theories and Principles of Communication 1 1.1 Communication Process 1.2 Concept, Elements and their Characteristics 1.3 Models and Theories of Communication 1.4 Communication Skills 1.5 Fidelity of Communication 1.6 Communication Competence and Empathy 1.7 Communication Effectiveness and Credibility 1.8 Feedback in Communication 1.9 Social Networks and Development Communication- Barriers of Communication 1.10 Message-Meaning, Dimensions of a Message, Characteristics of a Good Message, Message Treatment and Effectiveness, Distortion of Message 2. Methods and Meanings of Communication 47 2.1 Methods of Communication: Meaning and Functions 2.2 Classification and Forms of Communication 2.3 Non-verbal Communication 2.4 Interpersonal Communication xii 2.5 Organizational Communication 2.6 Key Communicators: Meaning, Characteristics and their Role in Development 3. Communication Media 71 3.1 Media in Communication: Role of Mass Media in Dissemination of Farm Technology 3.2 Effect of Media Mix for Rural People 3.3 Modern Communication Media 4. Basics of Agricultural and Photo Journalism 103 4.1 Agricultural Journalism as a Means of Mass Communication, its Form and Role in Rural Development 4.2 Basics of Writing: News Stories, Feature Articles, Magazine Articles, Farm Bulletins and Folders 4.3 Techniques of Collection of Materials for News Stories and Feature Articles 4.4 Rewriting Art of Clear Writing 4.5 Readability and Comprehension Testing Procedures 4.6 Photojournalism, Communicating with Pictures, Radio and TV Journalism 5. Concept, Theories and Principles of Training 143 5.1 Paradigm Shift in Training - Learning Scenario 5.2 Training Approaches: Experiential Learning - Laboratory - Organization Development (System) Approaches 5.3 Training Design, Designing an Effective Training Programme, Harmonizing Training Needs, Course Objective, Content and Methods 6. Designing Effective Training Session and its Types 181 6.1 Designing an Effective Training Session: The Semantics Involved 6.2 Designing Experiential Training Sessions 6.3 Simulation Exercises 6.4 Openness in Training Transaction: Managing Dilemmas, Ambivalence and Conflicts and Confusion (for both trainers and trainees) 7. Tools and Techniques of Training 223 7.1 Recent Training Techniques for Understanding and Facilitation 7.2 Laboratory Methods: Micro-lab Process Work, and Sensitivity Training 7.3 Psychological Instruments as Training Tools: TAT, Inventories, Cases, etc. xiii 8. Participatory Training Techniques and Training Evaluation 245 8.1 Participatory Training Techniques 8.2 Trainer’s Roles 8.3 Dilemmas of a Trainer 8.4 Factors Effecting Training Effectiveness 8.5 Training Evaluation References 295 Index 311