Consumer Behaviour Towards Shopping Malls
by Scarlet, A.
Imprint : Scholars World
Year : 2022
Price : Rs. 5895.00
Biblio : xii+154p., figs., tabls., ind., 25 cm
Dr. A. Scarlet, Ph.D. is an Assistant Professor of Commerce in the Post Graduate and Research Department of Commerce, Jayaraj Annapackiam College (Autonomous), Periyakulam – Theni District, Tamilnadu. She has been working as a faculty of Commerce since 2009. Besides teaching she has been shouldering various responsibilities as the Director of Hostel, HoD of Commerce with Computer Application, NSS Programme Officer, Staff Coordinator for Skill Development Courses and Seminar Director. As a researcher she has published more than 15 papers in the Journals of National and International repute. She regularly attends Conferences and Workshops as a delegate and Resource person. She got financial support from the ICSSR to organize a National Level Conference on Women Entrepreneurship. She is specialized in Marketing, Financial Accounting and Financial Management. The interest and in-depth knowledge in marketing has instigated her to take up research in the topic Consumer Behaviour Towards Shopping Malls in Tamilnadu. Besides she is a guide, counselor and mentor to women students of her college.
About The Book
The post liberalized era since 1991 has assured a change and transformation in all walks of life people in India and once such is the Mall culture. In line with this the Indian retail industry has transformed itself to be a vibrant and modern mega sale shopping zones that invariably attracts all segments of buying community, be it children, youth and the aged at one side, the rich and the poor on the other side and the rural and urban at yet another side. In this book, the researcher has made a modest attempt to identify and understand various factors influencing the choice of purchase through Malls. There was also an attempt to explore the perception and expectations of the people using Malls for their purchase of various products. The Mall culture invading into India is more attracted by the urban population, particularly the professional segments of buyers and the business people. It is because the purchase could be complete under one roof concept, which has become a convenient means of shopping for the shoppers. Besides the Malls are created with an ambience of providing not only purchase features but also provides other services through food courts and entertainment perspectives for children. This book being to light the perception and expectations of the customers invading in to Malls.