Enterprise and Entrepreneurship for Agri-Business Management and Planning
by Manas Mohan Adhikary
ISBN: 9789351303848
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Imprint : Daya Publishing House
Year : 2021
Price : Rs. 17995.00
Biblio : xii+606p., tables, figs., index, 25cm
Author Profile
Prof. M.M. Adhikary, the author, is an erudite personality in the academic world of Social Science and related disciplines, who is presently offering his invaluable services as Professor, Department of Agricultural Extension, Faculty of Agriculture, Bidhan Chandra Krishi Viswavidyalaya. This distinct personality has been attached with the profession of teaching, research and extension for about thirty four years. His immense potentiality of academic activities and capability to work with the people, mettle of research and extension works helped him serve as Dean, Faculty of Agriculture, Registrar, Bidhan Chandra Krishi Viswavidyalaya, Vice-Chancellor, Bidhan Chandra Krishi Viswavidyalaya and Director, Directorate of Extension Education in the same University as well as the Head of the Department of Agricultural Extension. His hard work and the devotion in the domain of extension science affiliated him as Master Trainers of Experiential learning Cycle in ICAR-USAID programme in 1991. He is the expert of different specialized fields and skills like Group dynamics and leadership, Training of Trainers, Project Evaluation, Participatory Project Management, Value added Agriculture, Media Management etc. He has conducted fourteen research and extension projects as investigator. To his credit, there are 89 scientific research papers published in the National and International Journals, a good score of chapter contribution and authorship to 16 number of books in related areas. He has been widely traveled on academic mission covering China, Japan, USA, Australia, Istanbul, Bangladesh and Thailand etc. He has been the Director of six ICAR sponsored Winter/Summer Schools in a row and successfully 11 Ph.D. scholars to evince his elegance of research and extension pursuits. To these, entire he has also been the chairman of KVK site selection committee of ICAR, a coveted position to exert at the National Level.
About The Book
"The global agriculture is undergoing a faster transformation than ever before. Indian agriculture has got three distinctive phases of transformation a) inductive phase b) stimulative phase and c) simulative phase. While inductive phase of agricultural transformation in India (1960-1980), went on integrating seed – fertilizer – water in an inductive manner towards ushering a productivity change in the quickest possible time, the stimulative phase (1980-2000) had a clear dent on capacity building of the farming communities through providing training, subsidies and credits. Now, we are passing through a simulative phase (2000 onwards) of transformation, which clearly spearheads the new age green revolution through information and entrepreneurship. Of one hundred twenty million farm holdings in India, most of them must have to be a dynamic display of micro entrepreneurship enough capable of generating splittable income and distributive livelihood. <BR> Entrepreneurship makes a farmer occupationally redefined, behaviorally innovative and characteristically risk taking. This has become more inevitable when Indian agriculture is facing, at a faster rate rather, a kind of out migration from the core agriculture to an off farm economy. So, there is a striking need to synergize the farm and off farm economies in the same social ecology, better to say, in the same farming system. Hence, a composite rural economy, precisely to indicate a managerial husbandry between farm and off farm economy, has swept away the exotic and conventional compartmentalization between afore mentioned two streams of rural economies. This has clearly been possible owing to the entrepreneurial transformation of our ‘green agriculture’ into a ‘silvery agriculture’, capable of generating remunerative income to support the farm family’s weekly and monthly expenditure. That is why, agriculture has to accept the challenge of generating monthly/weekly income and, in this case, the role of precision horticulture, rural tourism, information driven capacity building, market led extension, carbon credit economy, supply chain management, protective horticulture, agri-business and rural skill up-scaling, technology backup and retrofitting, value addition and agri-preneurship, fish-bird-bovine enterprise …. all will present a splendid and spectacular agrarian transformation and economic metamorphosis for Indian agriculture to compete in the global market. <BR> The book entitled “Enterprise and Entrepreneurship for Agri-business Management and Planning: The Global Perspective” has rightly and relevantly designed to cater both the academic and professional needs of scholars, students, teachers, policy makers, management professionals across India and beyond. Every possible aspect of emerging and simmering features of agricultural entrepreneurship in India has well been taken care of by the eminent and erudite authors from the realm of extension science and agri-business management in India. Thi
Table of Contents
Foreword v <BR> List of Contributors xi <BR> <BR> — Part I — <BR> Definition, Concept and Strategy of Enterprise <BR> and Entrepreneurship <BR> 1. Enterprise, Entrepreneurship and Agri-Business Management 3 <BR> 2. Entrepreneurship Development and Management: Operational <BR> Concept and Dimension 26 <BR> 3. Quality Issues in Horticultural Production for both Domestic <BR> and International Market 31 <BR> 4. Post Harvest Management for Generating Livelihood and Income <BR> for Farm Women 47 <BR> 5. Youth in Agricultural Entrepreneurship: It’s Prospects 52 <BR> 6. Value Addition, Processing and Marketing of Spices 64 <BR> 7. Strategy for Agricultural Development in the Context <BR> IPR and Farmers’ Rights 75 <BR> 8. Perception of Disaster and Risk in Enterprise Management 92 <BR> 9. Water Potentiality in Agriculture vis-à-vis Value Addition 100 <BR> 10. Strategies for Entrepreneurship Development and Management 131 <BR> 11. Market Led Strategy for Accelerated Agri Development: <BR> Role of Private (Agriculture) Entrepreneurs 151 <BR> — Part II — <BR> Entrepreneurship and Organization <BR> 12. Transforming Organizations: Concept of Co-Intrapreneurship 157 <BR> 13. Conflict Management in Enterprise Development: Concept, Factors <BR> and Interventions 165 <BR> 14. Issues and Perspective of Drudgery in Gender Studies 170 <BR> 15. Behavioural Skill in Extension Management 189 <BR> — Part III — <BR> Managing Project for Enterprise Generation <BR> 16. Micro Planning and Project Analysis in Natural Resource <BR> Management 201 <BR> 17. Logical Framework Analysis: An Innovate Tool for Project <BR> Monitoring and Evaluation 217 <BR> 18. Supply Chain Management in Enterprise Building and <BR> Business Strategy 231 <BR> 19. Micro Planning and Network Analysis in Enterprise Management 238 <BR> 20. Project Life Cycle and Market Led Extension: An Overview 246 <BR> 21. Decision Support System (DSS) in Transforming Extension <BR> Education in India and World towards Enterprise Selection 261 <BR> Part IV — <BR> Empirical Enterprise: <BR> The Approach, Method and Application <BR> 22. Entreprise Building on Herbals and Nutraceuticals: <BR> A New World of Hope 275 <BR> 23. Dairy Enterprise a Great Stay in India’s Globalization Journey 290 <BR> 24. Water Resources as Enterprise Generation and Enterprise Mentoring: <BR> The Journey and Success Stories 294 <BR> 25. Apiary: A Rural Enterprise for Livelihood Generation and <BR> Ecological Health 327 <BR> 26. Value Addition in Vegetables Based Enterprises 333 <BR> 27. Livestock Enterprises Towards Generation of Income and <BR> Livelihood for Economic Sustainability 368 <BR> 28. Women Entrepreneurship through Floral Art and Floristry 379 <BR> 29. Biodiversity Conservation through Participatory Monitoring: <BR> A Case Study from People’s Protected Area Dhamtari, Chhattisgarh 388 <BR> 30. Corn as A Value-Added Crop 402 <BR> 31. Value Addition and Processing in Medicinal and Aromatic Plants: <BR> The New Hor
