Agricultural Marketing Management

by Sharma, Premjit ed

ISBN: 9789351303145
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Imprint : Genetech
Year : 2021
Price : Rs. 9495.00
Biblio : vii+262p., figs., tabls., ind., 23 cm

Table of Contents

"Preface 1. Introduction to Global Marketing 2. Planning and Control 3. Market Entry Strategies 4. Product Decision 5. Pricing Decision 6. Promotion Decision 7. Commodity Marketing 8. Buyer Behaviour 9. Market Liberalisation 10. Marketing Research Bibliography Index"