Agricultural Marketing in 2 Vols
by K N Ravi Kumar
ISBN: 9789351303138
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Imprint : Daya Publishing House
Year : 2021
Price : Rs. 29995.00
Biblio : xxx+xviii,1084p.,figs.,tabls., 25 cm
Author Profile
Dr. K. Nirmal Ravi Kumar is presently working as an Associate Professor and Head (Agricultural Economics) in Agricultural College, Mahanandi in Acharya N.G. Ranga Agricultural University. He had a brilliant academic career and he specialized in ‘Agricultural Marketing’ both in his postgraduate and doctoral programmes. He is actively involved both in agricultural research and teaching activities during the past eleven years in the University. He published 44 articles in popular agricultural journals. He also contributed two technical bulletins on economic aspects of irrigation water management highlighting the research priorities in major irrigation commands of Andhra Pradesh and need based technological interventions to address the same during his active stint in “Andhra Pradesh Water Management Project”, an international project funded by The Royal Netherlands Embassy. His interested areas include International trade of Indian agriculture, Farming systems approach, Irrigation water management etc.
About The Book
Having a thorough knowledge on the fundamental aspects of any subject is essential to analyze and understand its advanced versions. The same is conceptualized in this text book entitled, ‘Agricultural Marketing’, as it dealt all the basic concepts of marketing of agricultural produce in India and thus, explained the related advanced versions in a more analytical manner. Though several books were authored in the field of agricultural marketing, this book is relatively a significant achievement, as it offered simple and lucid explanation for different concepts and primarily designed as an aid for those teaching agricultural marketing. This material is relevant to undergraduate and postgraduate students pursuing Agricultural Marketing Management, Agricultural Economics, Agribusiness Management etc. This book harbours an up-dated and standard material on the various aspects of Agricultural Marketing duly covering the latest syllabi as prescribed by the several State Agricultural Universities in India. Hope this volume will also be very useful to the students, who desire to be competent enough in various competitive examinations.
Table of Contents
Foreword vi i <BR> Preface i x <BR> Author's Note x i <BR> Acronyms xix <BR> — Volume 1 — <BR> 1. Definitions of ‘Market’ 1 <BR> 2. Agricultural Marketing or Agri-Marketing 9 <BR> 3. Classification of Agricultural Markets 39 <BR> 4. Market Structure-Conduct-Performance Paradigm (SCPP) 81 <BR> 5. Agricultural Marketing Functions 131 <BR> 6. Market Functionaries: Institutional Approach of Agricultural Marketing 473 <BR> 7. Present Agricultural Marketing System (PAMS) in India 485 <BR> — Volume 2 — <BR> 8. Government’s Interventions in Agricultural Marketing 511 <BR> 9. Marketing of Agricultural Inputs 701 <BR> 10. Marketing Efficiency in Transacting Agricultural Produce 831 <BR> 11. Price Determination of Agricultural Produce/Commodities 875 <BR> 12. Indian Agricultural Marketing in the Context of World Trade Agreement 963 <BR> References 1075
