Agricultural Communication: Opportunities for Sustainable Agriculture and Rural Development

by Singh, Vir et al eds

ISBN: 9789351303114
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Imprint : Biotech
Year : 2021
Price : Rs. 11495.00
Biblio : xiii+330p., figs., tabls., ind., 23 cm

About The Book

Agricultural Communication is lifeline of agriculture. Communication intervention is phenomental for agricultural development. Without an effective communication system agriculture itself would be in jeopardy. Well thought out. Effective, perspective-based and meaningful communication intervention is a must for development of sustainable agriculture. Since agricultural development is inevitably linked with rural development, communication intervention in the former sector would articulate into the latter. India-in fact, the Real India-dwells in villages. Rural development basically articulates in the meaningful development of most of India. Rural character of India and agriculture at the heart of rural India represent soul of India. The book presented to the academic world of agricultural communication attempts to explore many opportunities for sustainable agriculture and rural development applying the many facets of communication intervention. Trends in agricultural extension, participatory rural appraisal, community radio, cyber extension, technology adoption, role of ICT, sustainable development models, ITK, Utility of mass media, poverty alleviation, knowledge management, communicational attributes, communicational behavior, animate energy, gender-based development, public –private partnership, etc. are some of the crucial issues elaborated in different chapters contributed by eminent scholars active in the field of communication and rural development. This book could be regarded as one of the landmark publications in communication interventions for sustainable agriculture and rural development.

Table of Contents

"Preface List of Contributors 1. Concept and Strategies Toward Sustainable Rural Development Archana Negi 2. Community Radio as an Alternative Tier of Broadcasting: Scripting a New Role for Development Arpita Sharma 3. Cyber Extension: A New Extension Approach for Sustainable Rural Development S.K. Badodiya and S.K. Garg 4. Extent of Adoption of Recommended Water Management Practices by the Beneficiary Farmers of Participatory Irrigation Management Society of Mehsana District, Gujarat J.K. Patel and M.R. Prajapati 5. Role of ICT in Higher Education and its Challenges in Developing Nations Anup Prakash Upadhyay, Gaurav Papnai and Biswajit Lahiri 6. Agricultural and Sustainable Development Models Ganesh Prasad Pokhariyal 7. Indigenous Technical Knowledge (ITK) for Sustainable Agriculture Development in Chhattisgarh Poonam Prajapati, Sonu Fartyal and Gulehayat 8. Using Information and Communication Technologies for Agricultural Extension in India Kiran Arya, M.A. Ansari and Manmeet Kaure 9. Emerging ICTs and their Potential in Fortifying Small Scale Agriculture in India Choudhary Kuldeep and Lathiya Amit 10. Sustainable Rural Development through Forward and Backward Integration and Technological Intervention in India Madhur Jain 11. Animate Energy in Mountain Agriculture: Women’s Critical Role in Food Production in the Central Himalayas Vir Singh 12. Utility of Mass Media in Agriculture Extension Mukesh Kumar 13. Sustainable Agriculture: A Pathway for Poverty Alleviation Raj Kumar Patel, Manish Kumar Singh, Kamala Kant and Neelima Patel 14. Expert System: An Effective Tool for Knowledge Management in Agriculture Manmeet Kaur, Neelam Bhardwaj and Kiran Arya 15. Adoption and Large Scale Plantation of Populus deltoides under Agroforestry in Vaishali District of Bihar Aditya Kumar, Rameshwar Das and B.K. Mishra 16. Adoption of Tribal and Non-Tribal Farmers about Coriander Production Technology D.K. Meena, L.S. Bareth, B.S. Badhala and H.L. Jat 17. Adoption of Pulses Production Technology in Arid Region of Rajasthan B.S. Badhala, L.S. Bareth and Hanuman Lal 18. Extent of Adoption of Soil and Water Conservation Practices by the Farmers in Watershed Development Project Area B.M. Thombre, I.M. Tamboli and J.V. Mande 19. Agroforestry and Livestock in the Development of Sustainable Mountain Agriculture Akanksha Rastogi, Bipin Kumar, J.C. Badola and Mohan Singh 20. Communicational Attributes of the Recommended Cauliflower Growers Mukesh Soni, K.K. Shrivastava and Lekh Ram Verma 21. Mobile Telephony: Catalysing Agriculture and Rural Development in India Neha Pandey and M.A. Ansari 22. Role of Community Radio in Rural Development in India Saket Raman and Amita 23. Adoption Behaviour of Improved Cultivation Practices for Pigeonpea Growers: A Study of Jaunpur District, U.P. Sandeep Kumar, S.K. Kannaujia, A. Kar and T. Singh 24. Communication Behaviour of Rural Women towards Traditional Health Care Management of Common Infant Diseases Sharada, Indira Bishnoi and Ram Jiyawan 25. Mobile SMS as Tool of Agri-Information for Hill Farmers of Uttarakhand: An Analysis Sushrut Chauhan and Indraneel Ghosh 26. Trends in Agricultural Extension: A Panorama Birendra Kumar 27. Participatory Rural Appraisal for Sustainable Rural Development B.B. Singh 28. Community Radio Pantnagar: An Experiment of Development Support Communication S.K. Kashyap and Gaurav Papnai 29. Communication Centre of Pantnagar University: A Unique Model of Communication Intervention for Education and Development Vir Singh and Neelam Bhardwaj 30. Impact of Community Radios in Rural Development: An Overview Pankaj Kumar Ojha and Kalyan Ghadei 31. An Initiative in Private Public Partnership by Indo-Dutch Horticulture Technologies Pvt. Ltd.: A Study of Constraints and Opportunities Aakansha Melkani, Mamta Rautela, Goldi Tiwari and S.K. Kashyap Index"