Agricultural Marketing Management
by Sharma, Premjit ed
Imprint : Genetech
Year : 2014
ISBN : 9789351303145
Price : Rs 9495.00
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Table of Contents
"Preface 1. Introduction to Global Marketing 2. Planning and Control 3. Market Entry Strategies 4. Product Decision 5. Pricing Decision 6. Promotion Decision 7. Commodity Marketing 8. Buyer Behaviour 9. Market Liberalisation 10. Marketing Research Bibliography Index"
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